TOP 10 IDOL MV – July 2021

TOP 10 IDOL MV - July 2021

July has been so hectic that I almost forgot I had to select the best MV’s of the month for this Top 10. This actually gave me a good chance to re-listen to some song I mistakenly discarded as just nice (don’t blame me please, I said I’ve been busy), so all’s well that ends well. Anyway, let’s see the ten videos I chose for last month.


10) くぴぽ (qppo) – 天国 (Tengoku)

For a song titled “Tengoku”, the music is indeed quite heavenly here. For this one, qppo went for an atmospheric future bass sound with ethereal vocals on top of it and the result is quite fascinating. Good job with the glitchy and colorful MV too.


9) バグMEME (BUG MEME) – It’s My Steelo

“It’s My Steelo” is a song we already knew from the time BUG MEME were still called SAVATLIME; it was actually my favorite one from that group, so I’m not complaining about it getting a (live) MV. I especially like the pre-chorus, which reminds me a lot of Western EDM/pop music.


8) Re:INCARNATION – Twinkle GIRL

Among the many oh-so-weird moments in the alternative idol scene, every now and then you may need a simple rock song for a change: that’s what Re:INCARNATION are here for, bringing their “Twinkle GIRL” song with them. No surprises, no unneeded bizarreness, just a plain rock song, and a nice one too.


7) ピュ―パ!! (Pupa!!) – Nichijo

Whether they do cheesy synth pop or more rock-ish stuff, Pupa!! always pull it off. This time, with “Nichijo”, the three girls went for a very enjoyable dream pop sound, featuring all the ethereal emotions usually conveyed by this genre. Maybe it’s not the most outstanding song from them, but at the same time the quality of their music is never too low.


6) さっきの女の子、(Sakki No Onnanoko) – が覚えてる青春 (Ga Oboe Teru Seishun)

Sakki No Onnanoko have been releasing this kind of anime-like MV’s for a while, with “Ga Oboe Teru Seishun” being the latest song getting one. If happy-sounding jazz-infused electro-pop is a style you would enjoy, you should definitely try them and starting from this one may be a good idea.


5) GO TO THE BEDS – Meaningless

Blending an electro-pop sound with intense rock guitars, GO TO THE BEDS‘ “Meaningless” is not half bad. The mix of genres is almost bizarre if you consider how different the verse sounds compared to the chorus, but it actually flows nicely. There are also some strange people dancing with them in the MV, making the music not so weird after all.


4) 始発待ちアンダーグラウンド (Shihatsu-Machi Underground) – ノスタルジア (Nostalgia)

Shihatsu-Machi Underground temporarily put their usual psychedelic music aside in favor of a more jazzy pop-oriented sound. I have to say that I didn’t expect this from them, but “Nostalgia” sounds pretty good nonetheless. The piano and bass combo with some brass and guitars here and there make a very refined yet slightly upbeat and easily enjoyable song.


3) #2i2 – FATE

For some reasong, I expected #2i2 to be a bit softer than this. I’ m not saying I don’t like them though, on the contrary I’m enjoying this pop-ish post-hardcore sound more than I thought. “FATE” has all it needs to be a perfect alt-idol song: emotional vocals (with harsh ones in the background), intense music, catchy synths and a random electro-pop part which doesn’t really belong here.


2) unknown – envy

unknown bring us a very atmospheric, ethereal and shoegaze-ish brand of rock with “Envy” with delicate synths and guitar notes supported by a relatively powerful rhythm section (that bass is almost too loud! …not that I’m complaining). The vocals are also on the graceful side, making the sound even more heavenly and emotional. The setting of the MV is also very cool and the choreography is interesting too.


1) 神使轟く、激情の如く。 (Shingeki) – 神奏曲:インフェルノ (Shinsō Kyoku: Inferno)

Differently from other groups, I always know what to expect from Shingeki, to some extent; except they always find some way to impress me. “Shinsō Kyoku: Inferno” is an incredibly intense song ranging from alternative metal to powerful metalcore with their usual quirks like 8-bit synths, emotional piano notes, lots of harsh vocals, rapped parts and — of course — a carchy chorus. They never fail to remind me why I love them so much.


Honorable Mentions